Sponsorship at events is a great way to achieve marketing goals! According to the worldwide authority on the sponsorship industry, the International Events Group, Inc. (IEG), festivals have a higher audience loyalty than NASCAR or cause marketing. A recent IEG survey shows that 78% of companies agree that participating in festivals has a measurable impact on consumer sales of their product and they provide the most conducive environment for experiential sampling. With a year-round marketing program and documented attendance in the hundreds of thousands, the ArtiGras Fine Arts Festival offers a wide range of sponsorship opportunities to meet any company’s marketing goals through customized program of on-site branding and one-to-one marketing as well as extensive promotional exposure.
2015 marked the 30th anniversary of art and entertainment in Jupiter, FL. To celebrate, patrons flocked to Abacoa to enjoy the work of 300 fine artists as well as music, interactive children’s area, great food and artist demonstrations. While much larger than its inaugural event 30 years ago, last year’s festival proved to be every bit of magical as the day it’s doors first opened. ArtiGras 2015 featured: 85,000 patrons and counting; 1,186 volunteers; 3 days, 2.2 miles and 300 artists; 2.7 million impressions captured in press and promotion across television, radio, print and online media.
Every year, ArtiGras conducts a survey of attendees both during and after the festival. Survey results this year tell us that the majority of our patrons are ‘returning visitors’, with almost half between the ages of 35-54 with Bachelor’s degrees or higher. Of those visiting, 58% brought children under the age of 18 and 77% of ArtiGras patrons are female.
- 66% of Patrons have attended ArtiGras previously.
- 40% of Patrons from out of Palm Beach County come specifically to attend ArtiGras.
- 97% of Patrons feel their overall experience at ArtiGras was positive.
- 32 Feature stories run throughout 6 newspapers in two counties
- 56 event listings run through 8 newspapers in three counties
- 501 live promotional announcements from 9 radio stations in Palm Beach County
- Exclusive live coverage from WPBF Channel 25 both pre-event and during the festival weekend.